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ULTRAMAIN eCabin Software Now Available on Apple iPad

Date: 
July 2010

Thanks to USI's dedicated development capability for Apple® iPad®, iPhone®, and iPod® applications, cabin crews can now access ULTRAMAIN® eCabin™ software on their iPads.

The software provides crew members with an Enhanced Passenger Information List (ePIL), which can help improve customer relationship management by correlating standard passenger information with information from loyalty member databases. Customer preferences, such as meals and drinks; special needs, such as wheelchairs; and past history, including complaints or service issues, are all included in the ePIL.

eCabin software on the iPad"Basically, we're taking everything the airline knows about a client, and putting it at the fingertips of the people who need it to make the passenger experience the best it can be," said Tim Spears, vice president of Onboard Systems for USI. "A crew member can address a seat occupant by her name, and even see what kind of drink she usually orders, because the information is right in front of him."

eCabin helps to reduce the need for service recovery actions, but also provides the tools to effectively execute your service recovery strategy when necessary. With eCabin, crews can capture complaints about check-in or other service issues on the ground before a customer even boards the flight, alerting the cabin crew to take special care and ensure the rest of the customer's flight goes smoothly.

If a problem occurs during the flight, customer service specialists on the ground can be made aware of the situation before the flight even lands. These customer service personnel can greet the passenger at the gate and effectively diffuse the situation before the customer leaves the terminal.

eCabin is also a paperless cabin log, made completely mobile via the iPad application. Cabin crews can report cabin defects directly into the eCabin application, without being tied to a terminal or paper log. Furthermore, by linking the cabin log to passenger information, eCabin allows crews to view any correlation between passenger experience and cabin defaults, so they are better prepared to deal with a customer's immediate needs. For instance, if a passenger has experienced a non-functioning IFE system in the past, cabin crews will know immediately via eCabin and be prepared to make the client's experience better for the upcoming flight.

"And of course, customers really notice when your crew are using a device as desirable as an iPad," added Spears. "Seeing the iPad gives the customers more confidence in the cabin crew's abilities. It gives your airline a very progressive image."

USI has also developed an efbTechLogs™ application for flight crews and ground maintenance engineers to view up-to-date information on the iPhone, iPod, or iPad. Both eCabin and efbTechLogs applications are under development for other mobile devices, such as Droid phones and tablets. 

Apple iPad, iPhone, and iPod are registered trademarks of Apple Inc.

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